An engaging conference quiz to bring delegates back to the stand every day.

Our client wanted something to draw hospital specialists back to their conference stand each day, so we played on their competitive nature, and developed a fun quiz app. Each competitor needed to sign in using name and mobile number, and agreed to receive texts from the quiz. Once registered, they could then complete 10 questions specific to their medical field against the clock. The fastest time went to the top of the leaderboard – presented above the stand on a large flat screen. Prizes of medical equipment were offered, but peer rivalry provided the real motivation. Questions randomly drawn from sizeable question reservoir meant multiple attempts did not result in faster time scores, and SMS updates meant delegates returned to the stand often to try to improve their rankings.

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