An elegant solution to product-overload

Seqirus Immunohaematology (IH) develops and manufactures in-vitro diagnostic reagents used for blood grouping and antibody screening. A key challenge they face is the sheer number of products available, with updates and new ones being added continuously, which threatened to overwhelm their old website.

Healthy focused on understanding the user needs, both customer and site manager, and developed an elegant approach to product grouping. Along with a crisp and clean look and feel, this provides a logical segmentation of products to users, and, ensures every new product added to the site is automatically allocated to the correct section.

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