Healthy has developed and managed the Australian Bites & Stings public app and HCP website for CSL Seqirus since 2013.
In 2022, in conjunction with WE PR agency we supported the launch of the ‘National Venomous Bites & Stings Day’, creating a range of assets for social media, web and app.
The awareness campaign resulted in thousands of additional website visitors and a massive spike in app downloads and HCP registrations. Multiple eDMs to HCPs and in-app notifications were critical to this success.
Also critical was the amazing Brand Ambassador Erchana Murray Bartlett, who ran from the Tip to the Toe of Australia, raising awareness in schools and communities and breaking a world record in the process.